The Ask: create an innovative campaign for Worthen Furniture that increases brand awareness, drives foot traffic, and boosts sales, while showcasing its quality and craftsmanship.
BackGround: Worthen Furniture is a retailer that offers high-quality, handcrafted furniture in a variety of styles and prices.
The Problem: the market is full of generic dog beds, and Worthen hasn't yet offered its signature craftsmanship in this category.
Insight: As pet owners treat dogs like family, there’s a growing need for stylish, high-quality dog beds.
Solution: create a line of high-quality, stylish dog beds that reflect the brand's craftsmanship, offering pet owners a premium product that combines comfort, durability, and design.
Role: Strategy | Art Direction | Copywriting
Team: Alex Wood, Britt Gary, Claire Fleming, William Wilson
