The Ask: create an experiential campaign to boost brand engagement and drive conversions for EyeBuyDirect.
BackGround: EyeBuyDirect is an online eyewear retailer offering affordable, stylish prescription glasses and sunglasses, focusing on convenience and customer satisfaction.
The Problem: Kids' eyewear prescriptions change quickly, and styles and trends are constantly changing.
Insight: Make stylish eyewear convenient for kids and parents.
Solution: launch a one year subscription service that sends a new pair of stylish glasses every year, helping kids' to keep up with their changing style and trends. The kids are able to customize the glasses to match their unique styles.
Role: Strategy | Art Direction | Copywriting
Team: Dana Przybocki
