The Ask: Create a fully integrated campaign over different mediums for Shake Shack.
BackGround: Shake Shack is a fast-casual restaurant chain, known for its high-quality burgers, crinkle-cut fries, and milkshakes. Shake Shack has expanded globally, becoming a beloved fast food spot.
The Problem: Modern renovations/rebrands are cold and ignore consumers' need for authentic community. Shake Shack is known for its burgers and fries, but not its milkshakes.
Insight: Sometimes, all we want is a spot to relax with friends and enjoy a milkshake.
Solution: Position Shake Shack as a chill hangout spot focused on milkshakes.
Role: Strategy | Art Direction | Copywriting
Team: Dana Przybocki, Samantha Hall
